The Fixed Brush Series Final at Worcester Racecourse on Friday, September 27 represents a joining of the past with the future for sponsors DragonBet.
The bookmakers have returned to Worcester with a regular pitch this season, 20 years after co-founder James Lovell was on hand as a youngster to help his father, John, of John Lovell Racing.
It was John who carved out a reputation as a pioneer of UK bookmaking, the first bookie to bring computerized betting to the racecourse.
These days, James and his brother David, are co-directors of their rapidly growing online operation – DragonBet – but their strategy has always been to blend the old with the new.
That has meant acquiring a raft of new on-course pitches, including at Worcester – meaning they cater for those who like to bet digitally as well as those who still prefer the thrill of fresh air at the racetrack, flying mud and thundering hooves around the betting ring.
“On-course pitches are still a massive part of what we are about, because that is where we have come from as a company – born from the betting ring,” says James.
“Our father had a pitch at Worcester 20 years ago, so it’s wonderful to be back there now and sponsoring fantastic meetings such as the Fixed Brush Series Final.
“Worcester has always been a fair track for jockeys and trainers, with a really lively, strong betting ring – full of characters and customers who really know their racing.
“Worcester Racecourse is a lovely racecourse, full of character, and it now boasts a magnificent new modern weighing room facility.
“It’s an absolute pleasure to be back.”
With £70,000-worth of prize money, the Fixed Brush Series Final always attracts a quality field and is one of the highlights of the season at Pitchcroft.
As one owner said a couple of years ago, it’s “Worcester racing with Cheltenham Festival prize money”.
Run over two miles and four furlongs, last year’s Fixed Brush Series Winner was Ike Sport, ridden by Sam Twiston-Davies and trained by leading trainer, Neil Mulholland.
This year’s field is certain to include more strong entries and add to the history of one of Worcester’s most prestigious races.
That appeals to James Lovell who says: “Worcester may not have the glamour of Ascot, but it’s real racing for real people and we’re really looking forward to a fantastic day.”
